How to Sell on Etsy
Etsy is an online platform with about 24 million buyers for unique items. These items have to be vintage, crafted, or handmade. Most people selling on Etsy create their own unique items. Others buy their items from other sellers and resell for profit. Selling on Etsy is really easy and takes the steps below:
- Create an Online Shop
Creating an online shop is an easy step. Most buyers will not concentrate so much on the name of the shop but the goods you are selling, therefore, choose a simple name. After choosing your shop name, create your shop design. Let the design be simple since it really does not matter that much. A good logo and brand can help in the design of your shop. If you are good in graphic design, you can do it yourself otherwise you can always outsource to someone.
- Create Your Listing
Whether is a unique item or handmade craft, take good photos of your items from different angles and post on your shop. For handmade crafts, you can create beautiful designs in one color and state the different colors they can be available in. Here are a few tricks for best photo results:
- Choose a neutral background
- Use props sparingly
- Have a blurred background but focus on your item
- Compare photos of other shops to get ideas of how to take your photos
- Pricing Your Items
Etsy charges $0.20 for every item you list on your shop. Etsy also charges a small fee of 3.5% for every sale you make. You also need to put in mind PayPal processing fees for your payments. With all these fees in mind, you can then set the price of your items. Always check what your competitors are selling their items for so that you do not under or overprice your items.
- Getting Your First Sale
Having created your product listings, you can sit and wait for clients to reach you or you can market your shop to attract clients to your shop. A good way to do this is open a Facebook page or Instagram page and post a promotional link back to your Etsy shop. You can also promote your items on Etsy for more visibility.
What could you sell on Etsy? If you’ve got a gift for making handcrafted items, consider selling them on Etsy. It could be a baby clothes to woodworking products and more, Etsy store owners can make hundreds of dollars per month or more if they sell a valuable product.
Here we will give some tips that you can find on handmadeology.com.
- Make a plan how to sell – You have to determine a plan and start selling with the dedication for achieving your goals. Try to treat your Etsy in a proper manner. If you treat your Etsy business like a hobby you will reap hobby money, but if you treat it like a real business you will bring in the money you are striving for
- Create a photo gallery – make photos for your products. After a buyer looks at all 5 pictures they should feel like they have picked up the item and looked it over and are ready to take it to the cash register and buy!
- Pricing – There are many factors that come into play when pricing your items, so knowing your product is crucial.
- Build your brand – invest in your branding. Try to become recognizable. Use a social media for promotion.
- Understand your market – if you don`t understand market needs, then your sales on Etsy could be a failure. Always keep up with market news. Be on the top with trends.
- SEO and optimization – keywords and linking are the most important part of SEO, but you should also optimize your shop with other Etsy relevant words.
- Social Media as a part of your general marketing strategy is the cheap and very effective method to achieve your goals.
- Guest posting – One way to increase your network, get more recognition, expand more exposure, contribute to the handmade community, and build backlinks is to write guest articles for blogs.
- Enjoy sales – make always a good atmosphere and try to be creative!
It’s time to sell on Etsy and make some money. With millions of ready customers, all you have to do is set up your shop, upload good photos and descriptions of your unique products and let customers seek you. Have you sold on Etsy before? Feel free to leave a comment about your Etsy experience.